An interesting experimental augmented reality mobile campaign for Qualcomm was premiered at a recent Mobile World Congress is Barcelona, Spain. They invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live augmented reality game to capture the most virtual dragons during the party.

The app had a live leader board for people to check their score/position, and with about 30% of the attendees downloading the app it looks to have been a huge success. A great way to promote their leading chipset.

(via Vitro)

Permalink

To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.

Permalink

As one of the most talked about advertising and ’social’ media news pieces this week, users were able to Tweet to @oldspice to receive a custom video response from actor Isaiah Mustafa. The Old Spice campaign showed how a brand can personalize its communications via social media, or how a brand can do things “out of the box” to communicate directly with fans in an engaging, real time, and broad-reaching fashion. With respect to numbers – Mashable provided some basic metrics on what imprint the campaign made (and this is since TUESDAY): Number of videos made: 180+ Number of video views: 5.9 million Number of comments: 22,500 Mashable also provides some perspective on the impressions made, or number of views generated by the video responses, in comparison to both the original spot/campaign, and to other popular virals (including Obama’s victory speech). In short – the Old Spice responses killed it. Many of us were asking how these videos were produced so quickly. ReadWriteWeb developed a very detailed description of Wieden + Kennedy and Old Spice’s process. We tip our hats to W+K and Isaiah for delivering a remarkable campaign.  Hopefully it will get more brands to experiment with ways to communicate to consumers directly and personally.

As one of the most talked about advertising and ’social’ media news pieces this week, users were able to Tweet to @oldspice to receive a custom video response from actor Isaiah Mustafa. The Old Spice campaign showed how a brand can personalize its communications via social media, or how a brand can do things “out of the box” to communicate directly with fans in an engaging, real time, and broad-reaching fashion. With respect to numbers – Mashable provided some basic metrics on what imprint the campaign made (and this is since TUESDAY):

  • Number of videos made: 180+
  • Number of video views: 5.9 million
  • Number of comments: 22,500

Mashable also provides some perspective on the impressions made, or number of views generated by the video responses, in comparison to both the original spot/campaign, and to other popular virals (including Obama’s victory speech). In short – the Old Spice responses killed it.

Many of us were asking how these videos were produced so quickly. ReadWriteWeb developed a very detailed description of Wieden + Kennedy and Old Spice’s process. We tip our hats to W+K and Isaiah for delivering a remarkable campaign. 

Hopefully it will get more brands to experiment with ways to communicate to consumers directly and personally.

Permalink

Part video game, part immersive entertainment, Touching Stories is an app featuring four interactive films made for the iPad. Says Director Tom Rouston:

“To me it’s like I’m painting, but just because there’s red on the palette doesn’t mean that I have to use it,” he says. “I used what I thought would be good for the user…I firmly believe that it’s all about the story and this is just a way to augment the story, to have fun with the story, but it still has to be about character, plot and humanity—so that’s what I did.”

(via @fastcompany)

Permalink