Nike is finally releasing the shoe that every kid in the 80s dreamed of owning. Unfortunately the auto-laces feature doesn’t come out until 2015. With a limited run of 1,500 shoes, Nike is auctioning them off on eBay to benefit the Michael J Fox Foundation for Parkinson’s Research. There is only 10 hours to go on some of the first shoes being auctioned, and the bids are already hitting $6,000.
W+K Portland and crayon sculptor and artist Diem Chau create ten unique press kits for Nike’s “Write the Future” campaign.
(via @jonathanmoore)
“The V-Series range was originally released by Nike in the 1980’s as a ‘technologically advanced running shoe’. Spin was invited by the sportswear giant to make ‘appropriate promotional materials to support its re-release’.
Rather than produce the traditional brochure, Spin produced a dynamic piece of communication that was placed in stores and retail outlets, to be picked up the public. Tony Brook describes their thinking:
‘The folding continuos data paper and the ASCII art translations/illustrations of the shoes were used to reflect the technology of the era when the shoes were originally released.’
(via theseptemberindustry)
