Sagres is Portugal’s leading beer brand. This year, Sagres brewed a new product: Sagres Preta Chocolate, a chocolate flavoured stout beer.Without a TV campaign and very few print materials, Sagres challenged their digital agency to create an online activation for their new product. Using the website as the main promotional tool, Sagres needed to generate a lot of buzz with a new approach.Given this challenge, the agency’s creative team believed that if Sagres made a chocolate beer, the perfect way to launch it was also to create a website made of chocolate.This said, the first step was to find and hire the best Maître Chocolatier in Portugal. Mr. Victor Nunes, artistic director of Óbidos International Chocolate Festival, started sculpting the website live at this year’s venue. Later on, his artisan sculptor team finished it at their chocolate factory. The artists sculpted the entire website in chocolate pieces, moulding it according to the design provided by the agency.Afterwards, at the agency’s studio, the chocolate frame and all the website components were shot in the different positions and stages.These images became the raw materials for the website.To invite consumers to try the new product, Sagres offered a piece of the chocolate website and a 6Pack of Sagres Preta Chocolate. Every day, during a specific hour, users can ask for a bite of the wesite.The finished work can be seen here:sagres.pt/​sagrespretachocolate/​#/​homepage 

Sagres is Portugal’s leading beer brand. This year, Sagres brewed a new product: Sagres Preta Chocolate, a chocolate flavoured stout beer.

Without a TV campaign and very few print materials, Sagres challenged their digital agency to create an online activation for their new product. Using the website as the main promotional tool, Sagres needed to generate a lot of buzz with a new approach.

Given this challenge, the agency’s creative team believed that if Sagres made a chocolate beer, the perfect way to launch it was also to create a website made of chocolate.

This said, the first step was to find and hire the best Maître Chocolatier in Portugal. Mr. Victor Nunes, artistic director of Óbidos International Chocolate Festival, started sculpting the website live at this year’s venue. Later on, his artisan sculptor team finished it at their chocolate factory. The artists sculpted the entire website in chocolate pieces, moulding it according to the design provided by the agency.

Afterwards, at the agency’s studio, the chocolate frame and all the website components were shot in the different positions and stages.

These images became the raw materials for the website.

To invite consumers to try the new product, Sagres offered a piece of the chocolate website and a 6Pack of Sagres Preta Chocolate. Every day, during a specific hour, users can ask for a bite of the wesite.

The finished work can be seen here:
sagres.pt/​sagrespretachocolate/​#/​homepage 

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Louis Vuitton’s microsite featuring its Women’s Fall/Winter fashion show lets fashionistas experience the show as insiders. Once inside the site, you can choose a video that lets you sit in the front row by the runway, with a draggable bar to view different aspects of the show. You can also watch the show with a running commentary by Marc Jacobs, or read about the story behind the show and view the rehearsal. (via creativity mag)

Louis Vuitton’s microsite featuring its Women’s Fall/Winter fashion show lets fashionistas experience the show as insiders.

Once inside the site, you can choose a video that lets you sit in the front row by the runway, with a draggable bar to view different aspects of the show. You can also watch the show with a running commentary by Marc Jacobs, or read about the story behind the show and view the rehearsal.

(via creativity mag)

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Creative Director Matt Ross and Head of Technology Matt Oxley of Tribal DDB London creates www.monopolycitystreets.com. It’s a live worldwide game of MONOPOLY using Google Maps as the game board. The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence. Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets. 

(via TribalDDB blog)

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Lexus and MDC owned agency Skinny NY and Stink Digital has teamed up to launch a new interactive action experience called: Dark Ride to help promote the Lexus CT200h hybrid. The website contains  webcam + microphone integration, video trailers, and Facebook connect integration. The campaign aims to build hype around ecofriendly vehicles. 

(via @digitalbuzzblog)

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Julien Vallee creates another amazing video, “Danse Danse.” He says, “Each day, we are surrounded by seemingly insignificant objects, taking them from one place to the other, or leaving them on a table for weeks, without paying any attention to them. We ignore or forget them, using things only when we need to, making sure they don’t interfere or inhabit our space. But what if they were not so stable and subservient? What if they could swivel, bounce or even fly. And what if they did so all at the same time? We want to imagine a place where objects could live and move, harmoniously, and of their own accord. Without interfering with each other these objects would bounce, roll, turn and cross each other’s paths. This experiment is about re-discovering our daily surroundings. Each object is assigned to aletter on the keyboard, and can be activated or deactivated at any time.” Watch the making of the video and then go to the actual site.

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The Martin Agency creates a real-time recreation of the historic Apollo 11 mission to the moon with round-the-clock audio transmission and 3D animation representing each step along the way, distances, etc. The “We Choose the Moon” site was voted “Best Interactive Site of the Year” on the FWA. (via @thefwa)

The Martin Agency creates a real-time recreation of the historic Apollo 11 mission to the moon with round-the-clock audio transmission and 3D animation representing each step along the way, distances, etc. The “We Choose the Moon” site was voted “Best Interactive Site of the Year” on the FWA.

(via @thefwa)

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