Nike ID customization takes to the streets in this Facebook/OOH promotion created out of Naked Communications, Copenhagen. Most liked Nike ID designs crowdsourced from the brand’s Facebook fans will be realized in real time by graffiti artists on giant billboards in the center of Copenhagen over a two week period. The brand’s ID customization platform was recently integrated into the Nike Running Facebook pages and announced via a global competition inviting users to design the new Nike Free Run iD. (via creativity online)
Welcome to Solar System Scope space traveller,SSS means Astronomy for Everybody. It’s full of space-art graphics, has easy-to-use interface with various settings and offers interesting information. SSS will illustrate you real-time celestial positions with planets and constellations moving over the night sky where you can actively change parameters.
(via neatorama)
Push Snowboarding is an open snowboarding innovations platform. By combining the technical expertise of both Nokia and Burton, we’re creating kit capable of providing insights into what’s happening both physically and mentally to snowboarders - making visible what until now has been invisible. But this isn’t just a collaboration between ourselves, it’s also a collaboration between snowboarders and developers worldwide. That’s why we’re making all of these insights open. Our raw test data is yours if you want it, and so even is the detail of how we’re making the technology behind it all. We’re still refining the technology, it’s not perfect yet by anymeans. This is why we are testing openly and seeking feedback from both the snowboarding and technology communities. We’re interested in anything you have to say. (via cherry flava)
Louis Vuitton’s microsite featuring its Women’s Fall/Winter fashion show lets fashionistas experience the show as insiders. Once inside the site, you can choose a video that lets you sit in the front row by the runway, with a draggable bar to view different aspects of the show. You can also watch the show with a running commentary by Marc Jacobs, or read about the story behind the show and view the rehearsal. (via creativity mag)
Part video game, part immersive entertainment, Touching Stories is an app featuring four interactive films made for the iPad. Says Director Tom Rouston:
“To me it’s like I’m painting, but just because there’s red on the palette doesn’t mean that I have to use it,” he says. “I used what I thought would be good for the user…I firmly believe that it’s all about the story and this is just a way to augment the story, to have fun with the story, but it still has to be about character, plot and humanity—so that’s what I did.”
(via @fastcompany)
Creative Director Matt Ross and Head of Technology Matt Oxley of Tribal DDB London creates www.monopolycitystreets.com. It’s a live worldwide game of MONOPOLY using Google Maps as the game board. The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence. Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets.
(via TribalDDB blog)
Lexus and MDC owned agency Skinny NY and Stink Digital has teamed up to launch a new interactive action experience called: Dark Ride to help promote the Lexus CT200h hybrid. The website contains webcam + microphone integration, video trailers, and Facebook connect integration. The campaign aims to build hype around ecofriendly vehicles. (via @digitalbuzzblog)
SolarBeat is described as an “ambient musicbox” whose sound is programmed by the layout and rotation of our solar system. This sounds a bit confusing but it’s quite interesting. There’s only one basic control which is used to manage the speed of the rotation of the planets. When the planets cross the line they make a sound. Now obviously planets closer to the sun rotate faster, so you hear them more often.
What ends up happening is that Mercury becomes an ambient drone while the other planets start to create a sort of random but pleasant melody over time. Definitely innovative with a nice clean layout. Plus it’s both design-y, science-y and musical! This was created by Whitevinyl (real name Luke Twyman) who has a bunch of other great work as well.
(via @kitsunenoir)
Ever wanted to feel like you live on the moon? The Winscape application from Rational Craft will turn two plasma TVs into virtual windows and give you a realistic interactive view of Earth from space, an underwater aquarium, or simply footage of the Golden Gate Bridge as you move around the room.
Winscape is the brainchild of Ryan Hoagland who dreamed of creating virtual windows out of engineering scrap. He began by installing two plasma TVs; fans to extract the warm air generated; and a dry wall facade to house it all whilst still allowing access should the TVs need maintenance. Next he hacked a Wii Remote to allow tracking of movement of an object or person independent of batteries and using Bluetooth, and re-wrote bits of OS X application that allows data retrieved by the Wii Remote motion sensor to be interpreted by a custom-built IR-emitting board that can be hung from the viewer like a necklace. This causes the view and perspective to change as the necklace-wearer moves around the room. Quicktime and OpenGL contexts are shared to allow HD video to run on two screens in the proper proportions, and the whole thing is fed by an Apple Mac Pro workstation in the next room.
(via gizmag)
Alice for iPad - all the original drawing and stuff, just a bit more interactive now. Some may argue that this will kill imagination, but that’s probably also what was said when TV was invented. And surely it’s giving kids an opportunity to enjoy the story all over again.
(via cherryflava)
