An interesting experimental augmented reality mobile campaign for Qualcomm was premiered at a recent Mobile World Congress is Barcelona, Spain. They invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live augmented reality game to capture the most virtual dragons during the party.

The app had a live leader board for people to check their score/position, and with about 30% of the attendees downloading the app it looks to have been a huge success. A great way to promote their leading chipset.

(via Vitro)

A refreshingly looking puzzle game taking on ribbon concept with a simple task to weave it accross the points of the same colour. This of course becomes more challenging as you progress through the levels where you need to guide multiple ribbons over one another. See video for gameplay.

(via ideasareawesome)

Adidas is getting all high-tech and jumping on the augmented reality bandwagon by releasing five of its men’s sneakers with embedded augmented reality. The sneakers have the augmented reality technology stitched into their tongues.

Just hold your sneaker up to your web cam to unlock access to areas on the Adidas website. Including interactive games where the shoe is used as the games controller, which should be fun. 

(via geekygadgets)