Check out the “The Witness” which blends gritty drama with immersive augmented reality. German viewers applied to participate online, and the “winners” got to enter a real-life version of the movie in which they play a role, using their phones to watch snippets of the film that play out like a virtual layer over the physical scene they’re standing in. Even though AR isn’t a new concept, it’s a really cool execution.
(via fastcodesign)
Watch this amazing piece of art / film “The Dark Side of the Lens” by renowned photographer and bodyboarder Mickey Smith. Says Smith:
“Originally I planned for the film to be more anonymous, rather than biographical, an all encompassing piece, to represent the photographers keeping the surfing machine afloat…It also gave me the chance to ask myself a few questions, like, if you’re always observing and documenting what you see and experience, are you ever truly present? Questions like that where I could step back think and then see what the answers were.”
(via Iso50)
PAC-MAN was played by real human-beings sitting in a cinema: it’s the 5th video performance of the GAME OVER Project from the French-Swiss artist Guillaume Reymond. This stop-motion video was shot and played for the new ProHelvetia’s programme GameCulture at the Trafo cinema (Baden, Switzerland) on August 28th 2010. This giant game was played by 111 human pixels that has moved from seat to seat during more than 4 hours.
You can find more information and also TETRIS, SPACE INVADERS, PONG and POLE POSITION on their website http://www.notsonoisy.com
(via gizmodo)
»35mm« is a shortfilm about cinema itself. Director and animation Felix Meyer picked 35 of his favorite movies and tried to simplify them as far as possible. The outcome is a 2 minute journey through the history of film.
(via @sfegoist)
Nike Football unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.
(via @kasiawp)
I spent my last two weekends at the San Francisco Independent Film Festival and watched some amazing films. This inspired me to post “Art & Copy” which I watched at the Film Festival last year. They say that “the two things that make advertising stand out, get noticed and move products are art and copy working together,” and as a copywriter in advertising it’s absolutely true. Art & Copy is a powerful film about advertising & inspiration directed by Doug Pray. The film reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries such as Jeff Goodby and Rich Silverstein, Dan Weiden and David Kennedy, Hal Riney, Lee Clow, and many more. If you haven’t seen the film—watch it.
