We probably all know them; the Facebook friends who over-share, boast about their jetsetting experiences or who ‘like’ everything. Wrigley’s Altoids decided to celebrate them in this digital campaign, with a humorous YouTube video directing viewers to a Facebook page. There, they can vote for their Facebook friends to receive a Curiously Strong Award.
Got something genius to say about Mac & Cheese? Kraft and Crispin Porter + Bogusky are sifting through your cheesy comments on Twitter to find source material for a spot that will air on The Conan O’Brien Showand Lopez tonight on TBS, according to Kraft Macaroni & Cheese Senior Brand Manager Noelle O’Mara. Kraft and Crispin will be choosing five tweets and throughout the day the spots will be shot by Bob Industries’ Bob Odenkirk on multiple sets in L.A. O’Mara says one of those will be chosen to air on TBS tonight, while the rest will be featured on the Kraft Mac & Cheese Facebook page. Tune in there or on the brand’s Twitter feed to see the contenders.
Shazam has carved out a name for itself by allowing smart phone users to identify almost any song they hear in the world just by having the app “listen” to it. Now this handy service is dipping its toes into the social media landscape. A new update allows users to log into their Facebook accounts through Shazam and begin sharing the music they’ve tagged with their friends. This will let people see what people have heard, show off their own playlists, and even buy tracks through iTunes. These features are similar to iTunes’ Ping but with a nice twist: the songs being shared aren’t from someone’s computer, they’re from their day-to-day life. iPhone owners can check out the update now, while Android users should receive one in a few weeks. (via business insider)
The idea is that Maroon 5 will open up their studio for a 24h live stream event on Facebook with Coca-Cola, working together to with their social communities to concept, write, record and produce a new song in just 24 hours, made completely from the communities input. Check out the site here.
(via digital buzz blog)
Skittles, along with EVB and 100,000+ fans, has fulfilled its quest to send James Fulp to bowling college. The latest component of the brand’s Mob the Rainbow campaign last month called on Skittles fans to help one aspiring bowling industry manager get a proper education by posting their Likes to the cause on Facebook. Once the Likes hit 100,000, the goal would be reached. Ultimately, 133,000 do-gooders rallied, making young James Fulp the recipient of Skittles’ first Rainbow Scholarship.
(via @creativitymag)
As part of its “Mob the Rainbow” campaign for Skittles, EVB just launched this video summoning the Skittles mob to help earn a guy the Skittles Rainbow Scholarship so he can obtain a degree in “bowling industry management.” Join the mob by clicking on the big “Like” button on the Mob the Rainbow site 100,000 likes will set the lucky fellow on his way to a B.A. in bowling.
With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.
Diesel stores in Spain have introduced Diesel Cam, an interactive installation that allows shoppers to photograph themselves and post the pictures immediately to their Facebook profiles. Shoppers can photograph themselves as they try on clothes and ask their Facebook friends for advice about which garments they should buy, or they can publish photos to show off all the new clothes they are buying.
(via AllFacebook, @Le_Design )
Like Button is a wonderful collection of links shared by your Facebook friends from most popular web sites. For the privacy concerned people: don’t worry, Like Button has no access to your personal information. Like Button makes a terrific home page. Sound good?
(via @swissmiss)
