This is obvious, not only advertising but also art has the possibility to become more and more interactive with the use of geo-location as well as movement tracking systems. The “nerd artist” concept is becoming more and more popular, as we see from two projects, one from Australia, the other one from the US got our attention during the last week or so.
Nike+ Paint with your Feet collected the GPS data from several runs plotting them in a three-dimensional scale. By tracking information about speed, distance and acceleration YesYesNo together with DualForce had the possibility of creating three different flows of color that could then be manipulated to modify color, texture and size of the images. On Coolhunting Adrienne has a great article and very nice pictures to getter a better understanding on how the project was developed.
The other amazing example of an interactive drawing machines is called The Heartwork (actually The Waking Heart Installation) and is currently being displayed in the front window of a bookstore in Sydney. The idea here is even more fascinating: users record their sound and movement and answer a series of questions via the Philippa Finch website or a dedicated iPhone application. The information is sent to the Waking Heart machine where it gets processed and printed on a large continuous paper roll streamed live on the Waking Heart website. Based on Birds is the agency behind this, and you can read more about the project on Indesignlive.



