It looks like the Miami Ad School is producing some great talent of late, and here is another nice conceptual piece from current students Lisa Zeitlhuber and Katharina Schmitt, designed to create a new way to donate money for child education. It’s the “Donate A Word” campaign for UNICEF that utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a “Donate This Word To UNICEF” option when users right-click the red underline to amend spelling mistakes… After taking you through a donation process, that word appears on a globally aggregated “EDUCATION” statement filled by the worlds most commonly miss-spelt words, directly helping to fund education for kids in need. What a great concept, if that was to be introduced directly into Google tools, that page would need to be a whole lot bigger! Nice job ladies! (via digital buzz blog)
Project Shiphunt, a joint venture between Sony and Intel, will empower a group of Michigan high school students to discover an historic sunken ship in the Great Lakes using Sony VAIO laptops powered by 2nd Gen Intel Core Processors. Will they find the ship?
(via creativity mag)
Inspired by the fact that 33 joints in the foot allow it to move efficiently, 33 by ASICS™ styles encourages natural foot movement during workouts and every day use while remaining lightweight.
Nike has scoured its post production archives to create its its inspirational Better World commercial, made from 100% recycled advertisements. The Nike Better World campaign is a series of products and community-based initiatives, from soccer jerseys made from recycled plastic bottles, to providing support for the annual Homeless World Cup, that reflect its core belief in sports as a vehicle for peace, and also a sustainable world. The message? Sports inspire hope, instill discipline, reduce disease, raise self-confidence rally nations, deny prejudice, challenge sexism, and have even been known to stop wars. In short, sports help make the world a better place, but the work has just begun. (via PSFK)
Dead As We Know It combined American folk tradition with a German success story to create this song/music video/spot for Hangar One Vodka. DAWKI worked with country singer Orville Davis, The Colony, music company Human Worldwide and production company Bullet on the video, which tells the story of the creation of craft-distilled Hangar One. The three minute music video was released on HangarOne.com. An MP3 of the song will be available for free on the site and a limited-edition 45 of the song will be pressed on vinyl. (via creativitymag)
“Historically Hardcore” is a poster campaign done by two advertising students - very funny.
VW lets you test drive their print ad. Using augmented reality, the user downloads an app and test drives directly in the print ad. The ad was displayed in several of the most popular print publications in Norway. The ad also works online and you can take a test drive by clicking on the images on the site after installing the app on your phone. Very cool way to demo lane assist and cruise control.
Lynx Excite deodorant has taken viral concepts to another level with their latest brand exploit: the Lynx fallen angels ambush. A combination of sexy angels, augmented reality and a crowd of people produced promising consequences that stormed through London by word of mouth. The end result was a hoard of interesting people coming to see what all the fuss was about and loving every second of the virtual world that was created.
