If you leave your house and explore a little, you might find a car you can keep for free. 
Dodge has hidden three Journey crossovers across America—one each in the West, Midwest and East. You find one, you win it. Subsequent TV spots, breaking on Sept. 10, Sept. 16 and Sept. 23, will reveal details on where each of the vehicles is headed and where it can be found. There will be clues in nearly every frame of each commercial about the vehicles’ ultimate destination.
At YouTube.com/Dodge, you can watch more videos as well as a 24/7 live camera feed of the hidden vehicles, all of which will reveal additional clues. 
“All you have to do is get out there,” says Hall. So, close this Web page and get the hell out of Dodge.
(via @adage)

If you leave your house and explore a little, you might find a car you can keep for free. 

Dodge has hidden three Journey crossovers across America—one each in the West, Midwest and East. You find one, you win it. Subsequent TV spots, breaking on Sept. 10, Sept. 16 and Sept. 23, will reveal details on where each of the vehicles is headed and where it can be found. There will be clues in nearly every frame of each commercial about the vehicles’ ultimate destination.

At YouTube.com/Dodge, you can watch more videos as well as a 24/7 live camera feed of the hidden vehicles, all of which will reveal additional clues. 

“All you have to do is get out there,” says Hall. So, close this Web page and get the hell out of Dodge.

(via @adage)

Ultimately, Fabio failed to dethrone the Old Spice Guy, but he’s now facing some new competition from someone less beefy—the average Joe. In Wieden+Kennedy’s latest effort for the brand, “Smell Better Than Yourself,” MJZ director Tom Kuntz returns in fine form to illustrate how Old Spice can turn the schmoeist schmos into the manliest of men, like the fantastic, sea-creature abusing Sea Captain you see here. The campaign also includes a Rocker (in print), and a spot debuting next week will star a billionaire jet pilot.

(via Creativity Online)

The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad.

This is a pretty cool video and manages keeps you on edge as you watch it. It’ll be interesting to see how much traction this second instalment receives after the first video racked up almost 1.5 million hits so far (at time of writing). What do you think? Part one or two?

(via digital buzz blog)

Australia’s Hahn beer, founded by Chuck Hahn in a Sydney suburb in the ’80s, always had an innovative, experimental streak. Now owned by Australian beer giant Lion Nathan, the brand wanted to return to those roots. Publicis Mojo saw Hahn as a pioneer, and crafted a playful new tagline, “Pioneering beering,” to honor its history and lay the groundwork for future creativity. The tagline debuts in this eccentric, amusing relaunch spot for Hahn SuperDry, set in a fauxepic, retro-high-tech brewery, where “super-ness” is brewed into the beer by glam bodybuilders, a heavy-metal drummer, a playboy with a beer-filled plastic tiger, and a bottle-capping ferret, among other characters. As the Knight Rider theme plays, the ad takes the viewer through the facility and its farcical version of the brewing process, ending with a cheesy CEO pouring himself a pint from a helicopter hovering outside.

Really funny promo piece for the Alamo Drafthouse Cinema in Austin, TX. Says the theater:

We do not tolerate people that talk or text in the theater. In fact, before every film, we have several warnings on screen to prevent such happenings. Occasionally, someone doesn’t follow the rules, and we do, in fact, kick their asses out of our theater. This video is an actual voicemail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome.