Australia’s Hahn beer, founded by Chuck Hahn in a Sydney suburb in the ’80s, always had an innovative, experimental streak. Now owned by Australian beer giant Lion Nathan, the brand wanted to return to those roots. Publicis Mojo saw Hahn as a pioneer, and crafted a playful new tagline, “Pioneering beering,” to honor its history and lay the groundwork for future creativity. The tagline debuts in this eccentric, amusing relaunch spot for Hahn SuperDry, set in a fauxepic, retro-high-tech brewery, where “super-ness” is brewed into the beer by glam bodybuilders, a heavy-metal drummer, a playboy with a beer-filled plastic tiger, and a bottle-capping ferret, among other characters. As the Knight Rider theme plays, the ad takes the viewer through the facility and its farcical version of the brewing process, ending with a cheesy CEO pouring himself a pint from a helicopter hovering outside.