CP+B, Microsoft and Burger King created a campaign called King Of The Road, where they’ve sent the king on a 28 day mission to deliver almost 3,000 Microsoft Kinect packs through scavenger hunts to straight up giveaways to people who buy burgers in random towns, every 15 minutes. The crew create daily videos for YouTube, blog posts onTumblr, a variety of tweets, foursquare check-ins, Facebook updates, and Flickr photos.

(via digital buzz blog)