CP+B, Microsoft and Burger King created a campaign called King Of The Road, where they’ve sent the king on a 28 day mission to deliver almost 3,000 Microsoft Kinect packs through scavenger hunts to straight up giveaways to people who buy burgers in random towns, every 15 minutes. The crew create daily videos for YouTube, blog posts onTumblr, a variety of tweets, foursquare check-ins, Facebook updates, and Flickr photos. (via digital buzz blog)
Ogilvy Brazil took photos of patrons while they were in line, then printed the portrait wrappers to reinforce Burger King’s “Have it your way” positioning.
(via @brandfreak)
Burger King just launched the Kingon Defense Academy from the movie Star Trek. At the Kingon Defense Academy, you’ll learn to defend yourself from all forms of Kingon attack. Watch a series of lessons to complete your training. Then – and only then – can you get your official KDA badge and prove you’ve had your way with the Kingons.
(via adploits)
CP+B creates a new spot for Burger King: Angry Onion Farmer. Finally, a burger for the masochist in us all.
(via @creativitymag)
The WHOPPER sandwich is America’s favorite burger. Burger King Flame captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.
Burger King and CP+B asked farmers in the Transylvania region of Romania, the Hmong tribe of Thailand, and other folks in far-flung places to sample its Whopper alongside McDonald’s Big Mac and declare the winner. This is Whopper Virgins
“We traveled to find the most isolated people in the world…the world’s purest taste test,” a voiceover says.
Burger King says it was trying to find “Whopper Virgins,” which is also the name of its campaign. “We wanted to see how the Whopper would perform in a world that didn’t have ad or marketing awareness or any sentimental attachments” to either brand, says Russ Klein, president of global marketing, strategy and innovation at Burger King Holdings.
