AKQA and USPS has deployed augmented reality on PriorityMail.com. With the Virtual Box Simulator, users hold objects in front of their Web cams. They are then shown on-screen holding those objects — along with a 3-D box. The technology allows customers to turn and manipulate the boxes to see all angles and figure out if the items they wish to mail will fit inside.
(via @adweek)

AKQA and USPS has deployed augmented reality on PriorityMail.com. With the Virtual Box Simulator, users hold objects in front of their Web cams. They are then shown on-screen holding those objects — along with a 3-D box. The technology allows customers to turn and manipulate the boxes to see all angles and figure out if the items they wish to mail will fit inside.

(via @adweek)

Philip Rockhammer is an ordinary guy from Sacramento, California. He doesn’t look or talk like an athlete but make no mistake, Rockhammer is a professional athlete. “Unflinching Triumph” immerses the audience into the life of Philip and the underground world of Professional Staredown. From Phlip’s breakout success, to his tense showdowns with Staredown legend Tony Patterson, and his confrontations with his personal demons, we’re with him all the way. Philip’s voyage is at times joyous, often nerve-racking and occasionally heart-breaking. “Unflinching Triumph” provides an illuminating look at a man we never knew and a sport we never knew existed.

(A mockumentary for Redbull. Brilliant.)