Say hello to Whim - a new app that launched today by my friend Ben Bloch. Whim lets you quickly start a discussion around a get-together. Something like, “Who’s up for drinks in an hour?” becomes an easy real-time conversation with friends who may be interested in joining. 

Not only does Whim make it easy to kick off plans, it also shows you what friends nearby would like to do. You can choose to receive notifications for your friends’ public whims or simply access a list within the app of your network’s gatherings close by.

Don’t have an iPhone? Whim will be released for Android as well in the near future, but friends who don’t have iPhones can still be a part of the conversation by using the mobile-optimized web view.

Whim is free and available at the app store here. Follow Whim onTwitter and Facebook for more updates and announcements.