The NASA logo of today—the “meatball”— served as the casual face of NASA since 1959. At the beginning, the logo was linked to the army. It was about competition and power. But now space discovery is not about competition anymore or ‘being the first out there - it’s about the future of mankind.
This reimagined logo sends an entirely different message from both NASA and America. Rather than conveying authority or eliciting idolization, it’s actually after the complete opposite. By obscuring part of the logo itself, we’re reminded that NASA is about exploring the unknown at the most intrinsic level. It’s a tacit acknowledgement of a lack of knowledge, with the slightest inspirational peek at things to come.
Sadly, NASA passed on the logo. Regardless the design and concept is beautiful. It’s a perfect riff on itself, and even on the greater nature of how logos are meant to be seen.